About Us

At Vanity by the Sea, style is a way of life, best enjoyed under the sun with a pair of chic sunglasses to match. Located in the heart of Capitola, we’re not just a sunglasses shop—we’re a celebration of the relaxed, vibrant coastal lifestyle.

Our Team

Led by owner Serina and her team, we’re here to help you look fabulous and feel at home. Whether you need the perfect pair or personalized styling advice, we’re committed to making your experience as unique as you are—with complimentary champagne and a focus on your happiness.

Confidence in Every Frame

We offer the latest styles and timeless classics from brands like Ray-Ban, Maui Jim, Gucci, Tiffany, Prada, and more. We provide the largest selection, exclusive service, free shipping on phone/email orders, and free frame adjustments.